Have you heard of Sosh yet?
It’s an answer to the questions, “What should we do this weekend?” or “Where should we meet tonight?”
It’s a hip version of Yelp.
It’s a handpicked mix of things to do, see, eat, drink and experience.
I’m loving it.
On Sosh today, I learned where to eat a 3-course meal in doughnuts, participate in a Grease sing-along, and find a place that stocks 800 varieties of soda. Cool, right? You can also find a great restaurant, learn about live music, or search for a new fitness class.
So far, Sosh is only in San Francisco, New York, and Seattle (Chicago, Boston, and Los Angeles are in the works).
The exciting thing about Sosh (to me, at least) is that it displays activities that I would never find on Yelp or with a simple Google search. Instead, I find things that I might learn about if I asked an in-the-know friend for recommendations.
You can search by neighborhood, type of activity, date, or “popularity.” When you join Sosh, you join through Facebook, and you provide details about what types of things you like to do, and what neighborhoods you like to hang out in. Then you bookmark a few events you’d like to attend or activities you’d like to do on the website.
The Sosh app takes all of this data and compares it to its database of what’s going on in the city. I think they even blend in Twitter trends. The result is that you get a bunch of personalized recommendations. The goal is NOT to provide a comprehensive guide (like Yelp), but to give personal, relevant results.
I like that Sosh is entirely venture capital-backed, meaning that they currently receive nothing in return for their listings. Right now, their focus is on connecting local businesses with interested consumers. At some point, it seems logical that Sosh would get a cut of the action, but for right now, it’s all about the premium connection, the cool hookup.