Why did they do it? For fun.
Here’s what they had to say about it:
This has been a pro-active exercise rooted in our pervasive passion for improved human experience in the digital space. We’ve built our reputation on the concept of progressive disruption – the idea that the digital medium offers opportunities for positive change that benefits all involved. This case study is our humble plea to airlines, and the travel industry in general. Let’s work together, take the lead, and chart the course that others will follow. The time is now, and savvy world travelers are not prone to waiting. Let’s collaboratively build the future of online websites… We’re ready to fly.
Check it out here. What do you think?