Rock On, Four Seasons. I’m Loving “Pin Pack Go”

When I’m on vacation, I practice the art of “cool-hunting.” I seek out the most unique and memorable spots to visit, eat, drink, sleep, and shop.

Why settle for so-so when you could enjoy spectacular?

The problem is, this takes time. Searching for stellar restaurants on Chowhound, combing through pages of Yelp reviews, asking my tweeps…it’s rewarding, but a little exhausting.

Enter the Four Seasons! I love that they’ve done this; it feels so fresh and contemporary. Definitely a great move for their brand. Also a great service for those on the cool-hunt. Here’s how it works:

1. Create a Pin.Pack.Go board on Pinterest. Make sure to include a description of what your vacation interests are.

my pin pack go board

2. Leave a comment on this pin indicating which Four Seasons you’ll be visiting. This part was a little confusing to me because it was hard to find the right board for my comment. (But you won’t have that problem because I included a link!)

my pin request

3. The hotel you specified will follow you on Pinterest. (Warning: this can take a couple of weeks, so plan ahead!). You will know that the hotel is following you because you will get an email news flash. Again, loving the cheeky sense of humor from the Four Seasons here.

Screen shot 2013-09-19 at 2.31.55 PM

4. Follow back and invite the hotel to pin as a collaborator on your board. To do this, click “edit board.”

Screen shot 2013-09-19 at 2.35.41 PM5. Then type the name of the Four Seasons into the box titled “Who can Pin.”

Screen shot 2013-09-19 at 2.35.30 PM

6. The hotel’s local experts will pin recommendations filled with insider knowledge and hidden gems.

7. Pack and Go!

Has anyone else tried this yet? Did you get any good recommendations?


  1. Hey, Kendra! Congrats on joining Boarding Area!

    — Gene and Trenton

  2. Points Pixie says:

    Hi guys!! Thank you!! xoxo

  3. pinkisnice says:

    I love when a long-time brand evolves with the times – and their audience. It’d be easy to see the Four Seasons fall into irrelevance as their target aged and the next generation decided to spend their money on more accessible, trendy hotels that cater to their mindset and image. They’re keeping their premiumness, but broadening their reach by doing something like this. They (and you!) keep opening my mind!

  4. Points Pixie says:

    pinkisnice – Agree and thank you!

  5. love their innovation & creativity to build local business and help the consumer at the same time!

  6. I love this idea! Can’t wait to use it when I am plan my next adventure using all the points you have helped me acquire! Thanks so much for all your advice.

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