This online sale sells out in MINUTES each week.

Normally, online “flash sales” are of variable urgency. Sometimes the deals are available for days after the sale starts, and the discounts offered just aren’t that exciting. This sale is different.

I’ve been trying to get into the EF Outlet for weeks, and so far I just haven’t been fast enough.

What is the EF Outlet?

Do you know the brand Emerson Fry? I’m slightly obsessed with their beautiful clothes.

I’m dying for this caftan.

emerson fry caftan

Totally not dying for the price, though: it’s $238! Yikes!

The outlet is a different story. For example, this tank top:

Screen shot 2014-04-17 at 9.20.40 AM

What’s up with that? I think it must have been free with purchase or something, because that is just crazy. Anyway, the EF Outlet offers 30-70% savings on Emerson Fry samples, size ends, exclusives, vintage, and styles from the archives.

Like this:

Screen shot 2014-04-17 at 9.26.47 AM


And this:

Screen shot 2014-04-17 at 9.29.32 AMHowever, things sell out in a flash. I LOVE this dress, but it was long gone when I arrived at the sale (at like, 9:10 am. I was SO late).

Screen shot 2014-04-17 at 9.25.25 AM

They do cool things like this, too:

Screen shot 2014-04-17 at 9.27.52 AM

Anyway, just thought you might like to share in one of my current obsessions. The EF Outlet is closed now, but they will open again next week. I’ll be there at 9 am sharp (Pacific Time). Maybe you will be, too?

Let me know if you get anything good!



  1. As a fellow clothes obsessor (is there such a word?) there can’t be much worse than having beautiful clothes dangled in front of your eyes that can’t be reached (bought).

    I so feel your pain. And now I think I’ll go shopping.

  2. I love the shoe giveaway idea. Kinda like a surprise popsugar item

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